Senior Manager of Events (Conferences & Trade Shows) San Mateo, CA United States Marketing - Fi[...]

Company: Tbwa Chiat/Day Inc
Location: San Mateo
Posted on: November 13, 2024

Job Description:

Senior Manager of Events (Conferences & Trade Shows)San Mateo, CA United StatesWho We AreVerkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software platform.Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 25,000+ customers across 70+ countries.Role OverviewIn this role, you will build and manage our trade show team focused on scoping, planning, and ensuring high-quality activations at conferences across North America.This is your chance to uplevel and templatize a high-quality aesthetic of our booths across multiple event verticals while ensuring differentiation in positioning and messaging. The goal is to leave a strong mark on attendees and experiment with innovative ideas that can quantitatively yield better pipeline outcomes from our trade show motion. This includes orchestrating strong pre-event go-to-market strategies with the demand generation and sales teams as well as building a robust follow-up motion post-event.We're seeking a self-directed, highly organized individual with a penchant for the unexpected and a track record of successfully project managing large-scale, complex, in-person events.This role requires you to travel a good portion of the time but otherwise is on-site at our San Mateo HQ to best interface with cross-departmental teams.Key Responsibilities

• Hire and manage a national team of highly competent individuals who can execute upwards of 50 trade show conferences per quarter.
• Implement our North America trade show strategy aligned with Verkada's demand generation goals, including identification, evaluation, and selection of relevant industry events.
• Collaborate with sales, product marketing, creative, and demand generation teams to define event objectives, messaging, deliverables, speaking slots, and participation.
• Plan and automate pre, during, and post-event social, digital, and online communication, engagement, and measurement with the MOPs team.
• Manage all aspects of events including booth design, materials, shipping, and on-site setup, vendor relationships, contracts, staff scheduling and training, and engaging event experiences.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and alternatives.Qualifications
  • 7-12 years of marketing experience building, executing, and scaling multiple, multi-faceted trade shows.
  • At least 2 years of people management experience with a strong ability to hire experienced employees with high EQ/IQ.
  • Strong event management and project management skills, managing calendars with multiple events running simultaneously.
  • Budget management and reporting experience, using metrics to back up assumptions and assess the efficacy of marketing programs.
  • Proficiency in using marketing and sales CRMs and stacks to build landing pages, automate campaigns, and send email communications.
  • Strong negotiation skills with external suppliers, agencies, and venues, coordinating a wide range of services.
  • Demonstrable experience creating creative and unexpected successful event or campaign experiences that yield higher ROI.
  • Ability to frequently travel, including weekends and holidays, for strategic events, scouting locations, or vendor execution checks.
  • Bachelor's Degree or equivalent of 4+ additional years of work experience.
  • Inbox 0 type personality with a roll-up-your-sleeves mentality.Pay DisclosureAt Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contributions. The starting pay for this position is $140,000 - $200,000 USD, depending on skills and experience.As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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Keywords: Tbwa Chiat/Day Inc, Tracy , Senior Manager of Events (Conferences & Trade Shows) San Mateo, CA United States Marketing - Fi[...], Advertising , San Mateo, California