Principal Product Manager (Digital Marketers & Agencies)

Company: Intuit Inc.
Location: Mountain View
Posted on: October 31, 2024

Job Description:

Mailchimp is a leading marketing platform that empowers millions of small businesses to connect with their audience and drive real revenue growth. As we expand our focus, we're revolutionizing how businesses can leverage our entire suite of tools for end-to-end success in multi-channel digital marketing. We're enabling digital marketing agencies to find new levels of success for their customers through advanced marketing solutions. This role will be crucial in shaping how companies can fully utilize the Mailchimp ecosystem to drive growth, enhance customer engagement, and boost their bottom line across various digital marketing channels.As our Principal Product Manager for Digital Marketing & Advertising, you'll help lead the development of intelligent, integrated multi-channel solutions. These solutions are designed to empower advanced marketers and agencies to deliver greater success for their clients, ultimately fueling business growth. By optimizing strategies across our platform, you'll empower our customers to expand their audiences, enhance engagement, and ultimately boost their ROI through highly targeted, AI-driven multi-channel marketing.Building on Intuit's decade-long investment in AI, we're integrating advanced AI and machine learning algorithms into our platform, with a specific focus on multi-channel digital marketing. You'll be driving the future of how businesses connect with their customers throughout the entire marketing funnel!Responsibilities

• Develop and own both high-level roadmap and detailed delivery plans for advanced digital marketing functionality across the entire Mailchimp suite, including email marketing, SMS, automations, CDP, CRM, and analytics.
• Interact with expert marketer customers to understand pain points, collect requirements, and seek a deep understanding of digital marketing and advertising needs.
• Use a data/metrics-driven product development approach; define success criteria for roadmap items and demonstrate measurable impact on key performance indicators, thinking from the perspective of how these experts see marketing through ROAS, CAC, LTV, and every other analytic.
• Manage prioritization of strategic features and capabilities, ensuring seamless integration with existing advertising platforms and marketing systems.
• Lead cross-functional teams to deliver innovative solutions that eliminate silos and enable the entire organization.
• Influence key organization stakeholders and lead change in product strategy, design approaches, and AI adoption.
• Mentor and coach aspiring product managers, accelerating AI adoption in marketing contexts and fostering a culture of innovation.Minimum Requirements
  • 5-7 years of Product Management experience in a top tech company, MarTech company, or innovative technology startup, with a focus on B2B SaaS and ecommerce tools.
  • Strong understanding of ecommerce principles, best practices in conversion rate optimization, and their application across the entire customer journey.
  • Experience with A/B testing and data-driven decision making in the context of ecommerce performance and customer data analysis.
  • Outstanding written and oral communication skills, with the ability to collaborate effectively with designers, engineers, and stakeholders across various organizational levels.
  • Passion for creating innovative solutions that solve real ecommerce challenges and drive marketing success, with a deep understanding of online retail needs.
  • Strong background working on solutions related to ecommerce platforms, digital marketing, or customer relationship management.
  • Excellent organizational, teamwork, and execution skills with the ability to drive work to completion in a fast-paced ecommerce environment.
  • Experience with AI/ML technologies and their application in ecommerce contexts, particularly in enhancing customer interactions and predictive analytics.
  • Bachelor's degree or equivalent; MBA or software engineering background is a plus.Who We're Looking ForWe're searching for an innovator who can push the boundaries of what's possible in digital marketing, creating exceptional products that our users love and that significantly impact their marketing efforts across the entire customer lifecycle. You should deeply understand the martech space and how to drive results for our customers. You should be able to balance user needs with business objectives, identifying opportunities to improve key marketing metrics through thoughtful design and AI-driven functionality that seamlessly integrates with the entire Mailchimp suite.Your role will be crucial in our mission to make sophisticated marketing strategies accessible to SMBs and advanced marketers, leveraging AI to automate insights and actions from initial customer acquisition through retention and loyalty. We're looking for someone who understands the critical role that integrated marketing and advertising plays in the business ecosystem and can envision how AI can transform every touchpoint into powerful tools for engagement and personalization.If you're passionate about creating high-impact, revenue-driving solutions for businesses in the digital marketing and advertising space, and have a track record of delivering exceptional user experiences that directly contribute to marketing success, we want to hear from you! Join us in our mission to empower.
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Keywords: Intuit Inc., Tracy , Principal Product Manager (Digital Marketers & Agencies), Executive , Mountain View, California