Senior Manager, Americas Account Based Marketing (ABM)

Company: CloudFlare
Location: San Francisco
Posted on: November 6, 2024

Job Description:

About the Role
Cloudflare's Americas Marketing Team is searching for an Americas ABM Leader to work closely with our sales, regional marketing, and campaign/product marketing teams to drive high-impact account based marketing programs.
The successful candidate will lead a small team, as well as collaboratively building plans & strategies to surgically target high-value account segments.
Locations: Remote from San Francisco or Austin Texas
Responsibilities:

• 
  
• Team leadership: proven experience as a manager, building team performance and culture in a high-growth environment
  
• Planning & execution: demonstrable skill working with teams to build & execute quarterly and yearly ABM plans including budget management and projection of results
  
• Performance monitoring & management: proven track record using enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results
  
• Sales alignment & partnership: experience working in partnership with sales leaders, including BDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation.
  
• Collaboration: with our Global ABM lead and regional ABM teams to share best-practices and advance Cloudflare's ABM capabilities, processes, and results
  
  Your Qualifications:
  
  • 
    
  • 10+ years in B2B marketing role in $1B+ technology organization in cybersecurity or networking; minimum 5 years ABM experience as a manager
    
  • Proven experience with 1:1, 1:few, and 1:many ABM motions including key steps such as account opportunity analysis & targeting, sales alignment, program recommendation and selection, and program optimization.
    
  • Experience with both firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
    
  • Ability to influence web & content strategy consistent with needs of the ABM team.
    
  • Hands-on experience with predominant sales/marketing tech and ABM platforms such as Salesforce, Tableau, 6Sense, Demandbase, PathFactory, etc.
    
  • Able to effective working across organizational boundaries and building relationships to accomplish objectives
    
  • Thorough knowledge and understanding of enterprise lead-management processes and marketing attribution approaches
    
  • BA/BS in Marketing, Business, Communications, Engineering or other related fields. MBA a plus.
    
    #J-18808-Ljbffr

Keywords: CloudFlare, Tracy , Senior Manager, Americas Account Based Marketing (ABM), Executive , San Francisco, California