Senior Product Marketing Manager (SaaS)

Company: FocusKPI, Inc.
Location: San Francisco
Posted on: November 6, 2024

Job Description:

FocusKPI is looking for an Enterprise Product Marketing Manager (SaaS) to join one of our clients, a high-tech, SaaS company.Our client is looking for a Senior Product Marketing Manager to join their Data Center and Migrations marketing team. As a member of their team, you'll be responsible for implementing marketing campaigns to increase the adoption of cloud products for both SMB and enterprise customers. You will also be responsible for ensuring the retention of their existing customer base and increasing the satisfaction scores of this audience. This will require you to be extremely detail-oriented, analytical, and comfortable with presenting work to leadership and stakeholders as you will partner closely with Product, Operations, and Sales.You'll be responsible for leading their marketing programs across a number of cross-functional teams at client and ensuring a seamless customer experience throughout all milestones.Work Location: Remote - anywhere in US, as long as you are working PST hoursDuration: 18 months contract with a possibility of conversion depending on candidate's performancePay Range: $65/hr to $75/hrResponsibilities:

• Create, drive, and manage go-to-market plans across a variety of owned channels.
• Set comprehensive GTM strategies that include customer segmentation, messaging, and internal enablement.
• Apply a strong customer-centric focus to all content and programs.
• Partner with sales leadership and enablement to craft high-touch and low-touch enablement programs.
• Create high-quality assets for use by demand gen, sales, and partners, including blogs, webinars, website content, and community posts.
• Distill complex processes and sets of information into clear written communications.
• Drive projects to completion and maintain a high-quality bar.Qualifications:
  • 8-10+ years of product marketing experience, ideally at a B2B, SaaS company.
  • Cloud SaaS knowledge, ideally enterprise Product Marketing Management experience.
  • Understanding of both PLG and sales-led GTM tactics to execute go-to-market plans.
  • Experience with successfully launched go-to-market campaigns; strong GTM chops, messaging, and problem-solving skills.
  • Experience in technology companies is a must.
  • Enjoy writing unique and compelling content for a diverse set of influencer and executive decision-maker personas.
  • Familiarity with Jira and Confluence, with the ability to conduct customer and competitive research.
  • Drive cross-functional programs across the finish line and meet a high-quality bar, with stakeholder management and project management skills.
  • Strong presentation skills - a clear communicator.**No Product Managers or C2C candidates will be considered**Thank you!FocusKPI Hiring Team
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Keywords: FocusKPI, Inc., Tracy , Senior Product Marketing Manager (SaaS), Executive , San Francisco, California