Sr. Director - Marketing

Company: Evergent
Location: Sunnyvale
Posted on: November 6, 2024

Job Description:

A leading venture capitalist (VC) in Silicon Valley commented that "Evergent is a diamond in the rough." Evergent today manages over 680M+ user accounts in over 180+ countries on behalf of our customers. Globally, Evergent is working with 5 of the top 10 carriers (AT&T, Etisalat, SingTel, Telkomsel, and AirTel) and 4 of the top 10 media companies (HBO, FOX, SONY, and BBC). We are not surprised by the VC's comment. We have done this with an amazing global team of -360 professionals. Evergent is recognized as the global leader in Customer Lifecycle Management for launching new revenue streams without disturbing the inflexible legacy systems. The need for digital transformation in this subscription economy and our ability to launch services in weeks is what sets Evergent apart. We welcome you to come and meet with us.We are looking for a natural leader who is passionate about driving the hyper-growth of a technology brand via innovative marketing strategies. This person will be responsible for overseeing and generating demand using a variety of marketing vehicles and tactics including, but not limited to, account-based programs, webinars, content creation, tradeshows messaging/positioning, Evergent-hosted conferences, digital and targeted customer events. Daily responsibility includes working with the existing marketing team to drive daily marketing activities across the board. The successful candidate will be a seasoned marketing leader that is highly strategic and able to operate at all levels - shifting gears to support the tactical, hands-on needs of a growing organization while presenting the overall strategic vision to the leadership team. This is a critical leadership role requiring a driven individual who can take the company to the next level.Responsibilities:

• Define and be accountable for all growth marketing initiatives.
• Report on the performance of each channel on a weekly basis.
• Diversify marketing channels by onboarding and testing new channels.
• Set key strategic growth performance priorities to drive the business forward.
• Manage agencies to ensure flawless execution of marketing tactics.
• Improve website SEO and drive social messaging.
• Drive marketing automation and ABM programs to build pipeline and increase sales.
• Ensure the success of offline marketing activity (trade shows, meetings, channel marketing, etc.).Qualifications:
• 7 - 10 years of relevant experience in leading successful marketing teams in software or SaaS product companies.
• B2B experience with strong written and oral communications is a must.
• Proven leader in driving results (revenue goals and budget goals).
• Strong track record of driving growth through innovative marketing strategies.
• Proficient in reporting and analytics.
• In-depth understanding of digital marketing, marketing automation, and CRM. Experience with HubSpot and Salesforce preferred.
• Experience in building integrated campaigns leveraging the latest tools.
• Strong organization, process creation, and communication skills.
• Ability to manage multiple priorities at once.
• Able to receive and communicate feedback directly.
• Self-starter who can be independent and has the ability to execute flawlessly.
• Bachelor's degree in Business Administration or Marketing discipline preferred.
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Keywords: Evergent, Tracy , Sr. Director - Marketing, Executive , Sunnyvale, California