Multi-Channel Marketing Program Manager

Company: Wal-Mart
Location: San Francisco
Posted on: November 8, 2024

Job Description:

FocusKPI is looking for aMulti-Channel Marketing Program Manager to join one of our clients, a high-tech, SaaS company.The client is seeking a highly experienced and strategic Program Manager to lead and manage complex, integrated marketing campaigns, sitting with the Performance Marketing Team within the client. The Program Manager will be responsible for overseeing the end-to-end execution of marketing initiatives, ensuring alignment with business objectives, and driving measurable outcomes. You will collaborate across teams to coordinate efforts and optimize resources to deliver impactful, multi-channel campaigns that generate leads, build brand awareness, and support overall revenue goals.Work Location:Remote - anywhere in the USDuration:6 months contractPay Range:$80/hr to $92/hrResponsibilities:

• Program Leadership: Lead the planning, development, and execution of integrated marketing campaigns across various channels (digital, content, email, social media, events, etc.) that support business goals
• Cross-functional Collaboration: Partner with internal teams including product marketing, demand generation, content, creative, performance marketing, and sales to ensure campaign consistency, alignment, and efficiency
• Campaign Strategy & Execution: Work closely with stakeholders to define objectives, target audience, key messages, and timelines
• Project & Resource Management: Manage project timelines, budgets, and resources. Ensure deadlines are met, campaigns are delivered within scope, and resources are effectively utilized
• Performance Measurement: Establish KPIs and success metrics for each campaign. Monitor performance, analyze results, and report on campaign effectiveness to key stakeholders. Recommend and implement optimizations based on data
• Risk Management: Proactively identify risks and bottlenecks in the campaign process and work cross-functionally to address them to keep campaigns on track
• Stakeholder Communication: Serve as the primary point of contact for campaign progress, updates, and results. Provide regular status reports and presentations to leadership and relevant teams
• Continuous Improvement: Regularly review and refine program processes to drive efficiencies, innovation, and better results. Implement best practices in integrated marketing and program managementQualifications:
• Education/Experience: Bachelor's degree in business administration or a related field. PMI or PMP certification preferred
• 8-10 years experience required
• Experience with Program management and Project management
• Strong knowledge of business and management principles involved in strategic planning, resource allocation, and production methods
• Strong knowledge of computer software, such as MS Word, MS PowerPoint, MS Project, Visio etc.
• Strong knowledge of production processes, quality control, costs and other techniques for maximizing the effective manufacture and distribution of goods
• Experience with JIRA and Confluence
• Strong ability to work independently and manage one's time
• Strong leadership and mentoring skills necessary to provide support and constructive performance feedback
• Verbal and written communication skills, problem solving skills, attention to detail and interpersonal skillsThank you!FocusKPI Hiring Team
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Keywords: Wal-Mart, Tracy , Multi-Channel Marketing Program Manager, Executive , San Francisco, California