Director, Content Marketing New Hybrid - San Francisco

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 11, 2024

Job Description:

Density's mission is to measure and improve our footprint on the world.We help companies understand how their workplaces are used by observing behavior in the office through our highly accurate and always anonymous sensors. In other words: where are people actually spending their time? We translate that data into actionable insights that help companies increase the financial and experiential performance of any workplace.Today, we work with companies from Fortune 500s to high growth innovators in technology, financial services, and healthcare, occupying more than a billion square feet worldwide. And we're in it for the long game: what if we knew more, created better spaces, and could build cities that worked and felt better?That's where you come in...The Opportunity:We're looking for an experienced content leader with a deep understanding of the value that content can drive and the strategic chops to accomplish those goals, who also likes to roll up their sleeves and write the words.Your mission: develop and deploy a world-class, multi-channel and multi-format content marketing strategy to build Density's brand, engage new and existing customers, and drive pipeline.You'll author content that performs against a broad range of KPIs -- driving long-term brand value as well as immediate conversion across our paid, owned, and earned channels. Your goals will include increasing content engagement, site traffic, and social followers, driving new sales leads, and building out our share of the conversation.Based in San Francisco, you'll be part of our Marketing team. You'll work closely with teammates in Growth Marketing and Product Enablement as well as our CEO and other subject matter experts across the company.In this role you will:

• Develop and execute a content roadmap, based on buyer insights, SEO data, and channel performance.
• Apply intelligence, wit, and heart to make our content engaging and insightful.
• Work with Growth Marketing to ensure content development aligns with funnel-building objectives.
• Measure the impact of our content strategy and refine your approach accordingly.
• Own the distribution and promotion strategy for any content you create.
• Have end-to-end ownership over our blog, social media, long-form content, and webinars.
• Execute projects effectively, managing multiple stakeholders and competing priorities.The ideal candidate will have:
  • Curiosity and a desire to learn about complex problems.
  • BA or equivalent degree, preferably in communications, journalism, or a related area.
  • 10+ years of experience in content marketing at a B2B technology company.
  • Deep understanding of content marketing strategies informed by data and instincts.
  • Working knowledge of design and editorial principles for both traditional and digital-first content.
  • A desire to roll up your sleeves and create impactful content.Job Compensation Range:Salary Range: $151,000 - $190,000Preferred Primary Location: Commuting distance to San FranciscoThis is a hybrid role that requires a minimum in-office 3 days a week: Monday, Wednesday, and Thursday #LI-Hybrid We offer:
    • Excellent benefits including medical, dental, vision, mental and reproductive health, 401K, equity, unlimited and mandatory PTO, and more.
    • A company full of fun, smart, talented, and kind teammates.
    • A team hailing from innovators like Apple, LinkedIn, Stripe, Meraki, Flexport, WeWork, NASA & beyond.
    • $227M raised from investors including Kleiner Perkins, Founders Fund, and Upfront Ventures.
    • The chance to change the built world as we know it.At Density, we value our office culture and the relationships it builds. We operate as a hybrid workplace in our SF and NYC offices.Density provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type.Apply for this job
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Keywords: Tbwa Chiat/Day Inc, Tracy , Director, Content Marketing New Hybrid - San Francisco, Executive , San Francisco, California