Director of Demand Generation (Remote, US)

Company: Vivun
Location: Oakland
Posted on: November 13, 2024

Job Description:

Vivun is the leading provider of Technical Sales solutions, which includes the world's first AI Sales Engineer, and is fully dedicated to helping companies use AI to scale technical expertise, build better products, and run better operations. Customers like ADP, Coupa, Docusign, Elastic, Seismic, and Snowflake leverage Vivun solutions to win more deals faster, with a lower cost of sale.Position Summary:Vivun is looking for a dynamic Director of Demand Generation to lead innovative initiatives that drive customer engagement and nurture our prospect database. In this high-impact role, you'll enhance operational processes, optimize our marketing automation system (Hubspot), and collaborate with content marketing and sales teams to create compelling marketing materials. You'll develop integrated programs to boost engagement, manage campaign outcomes, and drive significant pipeline contributions. With a hands-on approach, you'll improve our tech stack, support SDRs with impactful campaigns, and cultivate strong relationships.Key Responsibilities:

• You will develop and execute demand generation initiatives to drive prospective customer engagement and nurture our existing database of prospects and/or customers.
• You are responsible for improving operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
• You will enhance the efficiency and effectiveness of our marketing automation system (Hubspot) to better nurture prospects and/or customers, drive engagement, and increase conversion rates to marketing qualified leads while improving the integrity of the overall database.
• You will collaborate with the content marketing and sales teams to develop (write, drive review process and publish) and promote marketing materials to drive awareness and interest.
• You are responsible for developing integrated paid and organic programs that significantly increase engagement and overall pipeline (SEO, Content Marketing, Webinars, Events, etc.).
• You will segment and leverage the marketing database for greater campaign efficiency, contact outreach, and effectiveness.
• You will be responsible for analyzing campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision-making and the next steps.Campaign and Pipeline Ownership:
  • You will own the full-cycle demand generation motion for Vivun; align to 50% pipeline contribution target.
  • You will have ownership or at least influence over the entire go-to-market machine: emails, webinars, events, digital, more.
  • You will analyze and report on metrics and create reports in SFDC/Hubspot/Google Analytics showing results.
  • You will improve on campaign and event execution and delivery over time; constantly move the needle.
  • You are responsible for auditing, enhancing, and/or deprecating our current tech stack (Salesforce, Hubspot, Seismic, Gong).
  • You will be the "secret weapon" for the SDR / SDR Leader through campaign and content enablement.
  • You will establish world-class relationships with the SDR Leader and Inbound SDRs.Required Skills and Experiences:
    • You have 4-6 years experience designing and building CRM and marketing automation systems with a high proficiency in Salesforce and Marketo.
    • You have expertise in developing, executing, and measuring innovative and results-focused demand programs and campaigns.
    • You have the ability to work in cross-functional teams, balance multiple priorities and be a self-starter in a high-paced environment.
    • You enjoy working with Sales and are obsessed with demonstrating marketing's contribution to qualified sales pipeline.
    • You have the demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
    • You have proven experience in managing the creation of marketing content.
    • You have experience influencing and communicating product offers to customers, prospects, and sales professionals; demonstrated by excellent written (including copywriting and proofreading) and oral communication skills.
    • You have strong project management skills and experience with superb attention to detail.
    • You have knowledge and hands-on experience with popular marketing automation systems, particularly Hubspot.
    • You have expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities.
    • You are experienced in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products.
    • You are skilled at negotiating contracts, overseeing implementation, and ensuring that vendor services align with the company's demand generation objectives and performance metrics.You Are:
      • A believer in Vivun's core values: Ownership. Empathy. We, not me. Transparency. Be different.
      • Experienced working in high growth startup environments: You have the ability to move fast, adapt, and thrive in a dynamic startup environment where you derive priorities, requirements, and goals from company context.
      • Collaborative: You are ready to roll up your sleeves and create strategies that work across roles and departments to achieve company goals.
      • A Clear Communicator: You effectively and positively present your informed opinions on strategy clearly to multiple teams and areas of expertise. You come with a solid rationale behind every decision you make, you understand the importance of listening as part of communication.
      • A proactive problem solver: Come with recommended solutions to problems. Be creative!
      • A strategic thinker: Support the decision-making process with facts and data. Make sure you are behind the decision and can defend or communicate it to anyone.
      • Self-directed: In a remote-first company and culture, can you be the "CEO" of your job and give yourself your own directives and priorities?What You Will Have at Vivun:
        • Competitive salary and full health benefits
        • Stock Options at a well-funded, pre-IPO company on a fast growth track
        • Flexible work schedules and work from anywhere at a fully remote company
        • Unlimited PTO with two weeks designated as "quiet period" each year
        • An experienced team who will fight beside you in the trenches to accomplish your goals$160,000 - $210,000 a yearThe anticipated base salary for this position is $160,000 - $210,000 USD. This position is also eligible for equity. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, and certifications or other professional licenses held.
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Keywords: Vivun, Tracy , Director of Demand Generation (Remote, US), Executive , Oakland, California