SENIOR PORTFOLIO MANAGER, PC (CORE GAMES)

Company: 2K
Location: Novato
Posted on: October 19, 2024

Job Description:

Who We Are2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!What We Need2K is seeking an experienced and innovative Senior Portfolio Manager to lead the curation and optimization of our Core franchise listings across all PC platforms (Steam, Windows, and Epic), with priority emphasis on Steam.This role requires a deep understanding of the gaming industry, Steam's ecosystem, as well as the Microsoft Windows and Epic Game Store ecosystems, and best practices for driving visibility, engagement, and sales through strategic content management. Reporting to the Senior Director, Digital Community Marketing, the ideal candidate will have a strong background in portfolio management, digital content optimization, and a passion for video games, especially on PC.What You'll DoPortfolio Management

• Oversee and manage the Core PC strategy for optimizing our portfolio of video game listings across Steam, Windows, and Epic, ensuring that each title is consistently and optimally positioned to maximize visibility and sales.
• Align across First Party Partnership teams to drive development and execution of our PC Strategies; define, curate, and maintain a balanced and diverse portfolio, catering to various gamer demographics and trends.
• Analyze and optimize game listings, including metadata, tags, descriptions, and procurement and deployment of visual assets, to consistently enhance discoverability and conversion rates.
• Implement A/B testing and other data-driven methods to refine listings for performance, ensuring that each title reaches its full potential on the platform.
• Monitor and respond to changes in Steam's algorithms, ensuring that our games remain competitive in search rankings and featured placements.
• Stay abreast of industry trends, emerging genres, and player preferences to inform portfolio decisions and identify opportunities for new listings.
• Conduct regular market analysis to understand competitor strategies and identify gaps or opportunities in the current portfolio.
• Develop and maintain performance metrics for the portfolio, providing regular reports to senior management on the success of optimization strategies and overall portfolio health.
• Use data insights to recommend adjustments to the portfolio and to inform future content strategies.Collaboration and Stakeholder Management:
  • Work closely with game developers, marketing teams, and external partners to ensure that each listing aligns with broader marketing campaigns and product strategies.
  • Act as a liaison between Core BU and Partnerships teams to ensure compliance with platform guidelines and to explore opportunities for featured placements and promotions.
  • Lead cross-functional initiatives that drive the overall growth and success of our game listings on Steam.What Will Make You A Great Fit
    • Bachelor's degree in Marketing, Business, Game Development, or a related field.
    • 5+ years of experience in portfolio management, content optimization, or a similar role within the video game industry.
    • Deep knowledge of the Steam platform, including its features, tools, and community dynamics.
    • Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
    • Excellent project management skills, with the ability to handle multiple projects simultaneously in a fast-paced environment.
    • Exceptional communication and collaboration skills, with experience working across different teams and managing external partners.
    • Passion for video games and a thorough understanding of gamer behavior and preferences.As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
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Keywords: 2K, Tracy , SENIOR PORTFOLIO MANAGER, PC (CORE GAMES), IT / Software / Systems , Novato, California