Partnerships Associate (Creators & Influencers)

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: November 1, 2024

Job Description:

We're hiring a Partnerships Associate to focus on growing the Health and Wellness category on Substack. We're looking for someone who has an existing network in health and wellness, relationship management experience, and is comfortable doing warm and cold outreach in key markets. The ideal candidate will be an innovative, creative thinker who doesn't rely on a traditional sales playbook and thinks strategically about opportunities beyond established media outlets or personalities. Knowledge of trends in the health and wellness category and the ability to identify the most innovative and interesting creators within it is essential. Candidates should have a deep interest in supporting creators and their right to free expression, come with an existing network to tap, and be eager to make an impact in a fast-paced, startup environment. This role reports to and will work in tandem with the Head of Lifestyle on the Partnerships team.Responsibilities:

• Work closely with the Head of Lifestyle on lead sourcing and outreach to unlock key creators in the health and wellness category.
• Work with creators to develop publication plans and successfully launch them on Substack.
• Partner closely with the internal marketing, product, and data teams to deeply understand compelling new markets for Substack to explore and the best strategies to go after them.
• Work cross-functionally to help uplevel our lead sourcing and creator outreach strategy across the Partnerships organization.Requirements:
  • Excellent written, verbal, and diplomatic skills, with sharp attention to detail.
  • A voracious reader and subscriber to Substacks, with a keen sense of the evolving tech and media landscape.
  • Interest in building the playbook (principles, strategy) and then scaling it (building solutions, processes, and teams).
  • Awareness and knowledge of online trends.
  • Comfort with and a passion for social media; you are curious about what's going on there, aware of trends, and able to identify interesting new voices.
  • Experience working with influencers is a plus.
  • Artist relations and management experience are a plus.
  • Previous sales experience is a plus, preferably with a focus on high-velocity outbound conversations.
  • CRM (Sales, Hubspot, etc.) experience is a plus.Cover letters welcome! Let us know why this role excites you and what interests you about working at Substack.Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We're seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we'd love to meet you.
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Keywords: Tbwa Chiat/Day Inc, Tracy , Partnerships Associate (Creators & Influencers), Other , San Francisco, California