Senior Associate, Paid Social
Company: GroupM
Location: San Francisco
Posted on: November 13, 2024
Job Description:
GroupM Nexus brings together 9,000 practitioners globally across
ad ops, addressable content & TV, AI, commerce, programmatic,
search and social, among others, to deliver transformational
outcomes across digital channels and platforms and create exciting
new career paths for our people. GroupM Nexus is the world's
largest performance engine that integrates paid, owned, and earned
to deliver true business outcomes for our clients.Role Summary &
ImpactAs a Senior Associate, Paid Social, you will continue down
the specialist career track, receiving continual training and close
mentorship in all aspects of paid social. You will have already
advanced beyond the initial stepping stones of understanding the
fundamentals of Social. In this role, you will have increased
responsibility and accountability for Paid Social campaign
execution and will gain further exposure to account growth
opportunities through client-facing missions.Key
Responsibilities
- Assist social strategy development work by compiling client
research, competitive data and social platform information.
- Support and improve paid media tactical planning and buying
across all platforms, such as Facebook, Instagram, Twitter,
Pinterest, and TikTok.
- Set up media trackers, build media authorizations and insertion
orders, steward the billing process and actualize dollars on an
ongoing basis.
- Assist team in identifying optimization opportunities and
making media recommendations.
- Support community managers to develop and maintain social
content calendars for various platforms.
- Stay current. Though your research and practice, stay ahead of
the latest updates regarding tools, techniques and methods related
to social media.Requirements
- Bachelor's Degree in Business, Analytics, Marketing,
Communications, Advertising; OR equivalent professional work
experience
- 1+ year or more of practical experience running paid social
campaigns.
- Prior experience using Excel for data management and/or
budgeting is a plus.
- Excellent verbal and written skills; uncommon organizational
skills, multi-tasking capabilities, and attention to detail.
- Most importantly, eager to learn, adaptable, and have a strong
interest in the advertising/media industry.Life at GroupMOur
passion for shaping the next era of media includes investing in our
employees to help them do their best work, and we're just as
committed to employee growth as we are to responsible media
investment. GroupM employees can tap into the global GroupM & WPP
networks to pursue their passions, grow their networks, and learn
at the cutting edge of marketing and advertising. We have a variety
of employee resource groups and host frequent in-office events
showcasing team wins, sharing thought leadership, and celebrating
holidays and milestone events. Our benefits include competitive
medical, vision, and dental insurance, significant paid time off,
preferential partner discounts, and employee mental health
awareness days. GroupM is WPP's media investment group and the
world's leading media investment company with a mission to shape
the next era of media where advertising works better for people.
The company is responsible for more than $60 billion in annual
media investment, as measured by the independent research bureau
COMvergence. Through its global agencies Mindshare, Wavemaker,
EssenceMediacom, and mSix&Partners, and cross-channel
performance (GroupM Nexus), data (Choreograph), entertainment
(GroupM Motion Entertainment) and investment solutions, GroupM
leverages a unique combination of global scale, expertise, and
innovation to generate sustained value for clients wherever they do
business. Discover more at . GroupM provides equal employment
opportunities to applicants and employees without regard for
factors such as race, religion, national origin, colour, sex,
sexual orientation, gender identity or expression, age, protected
veteran status, disability, or other protected status. GroupM is
committed to providing reasonable accommodation to, among others,
individuals with disabilities and disabled veterans. If you need an
accommodation because of a disability to search and apply for a
career opportunity with GroupM, please send an e-mail to or call
(212) 297-8507 and let us know the nature of your request and your
contact information.The base salary for this position at the time
of this posting may range from $45,000 to $90,000. Individual
compensation varies based on job-related factors, including
business needs, experience, level of responsibility and
qualifications. We offer a competitive benefits package, please
visit
https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for
more details.
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Keywords: GroupM, Tracy , Senior Associate, Paid Social, Other , San Francisco, California
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