Associate Contributor, Content

Company: Requestsoftware
Location: San Francisco
Posted on: November 13, 2024

Job Description:

This is a full-time entry-level position for those who have strong quantitative analytical and organizational skills, and have a strong desire to learn the very basics of e-commerce advertising and media planning.Skills / Qualifications

• Bachelor's Degree required.
• Previous experience in advertising or interactive media a plus.
• Demonstrated enthusiasm for interactive media/marketing with strong working knowledge of the Internet.
• Ability to manage multiple tasks to completion.
• Desire to learn/build knowledge of media/marketing principles, interactive media, and direct response strategies and tactics.
• Strong interpersonal skills including clear communication skills and a positive attitude.
• Strong organizational skills, attention to detail, and accuracy when working with numbers (strong math skills).Responsibilities
• Work closely with Content Planner on the development of recommended sites and placements on media plans.
• Develop a strong working relationship with the media sales community to become the point person for day-to-day needs and account maintenance for all active media campaigns.
• Collect useful site background information (demographics, psychographics, etc.).
• Investigate new sites relevant to clients' media campaigns.
• Work with sales reps to develop new tactics (placements, creative units) to improve performance of clients' advertising.
• Use interactive media research tools to develop a profile of the target audience and a preliminary list of considered sites for upcoming media campaigns.
• Develop (or assist Media Planner in creating) POVs on new sites and/or promotional opportunities (sponsorships, etc.) relevant to clients' business objectives.
• Work closely with Buying and Performance Analysis groups to ensure impression delivery of campaigns, prompt delivery of site reports to clients, and accurate and useful performance reports.
• Communicate vital details of planned media campaigns to Media Buyer to ensure media is accurately bought as planned.
• Work closely with Account Manager, Creative, and Production Departments to investigate and deliver details/specs necessary for the production of all creative units.
• Become proficient with 3rd party ad-serving system to be able to accurately input media plan details into ad-serving database.
• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to clients' current media plans.
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Keywords: Requestsoftware, Tracy , Associate Contributor, Content, Other , San Francisco, California