Demand Generation Lead

Company: Browserbase, Inc.
Location: San Francisco
Posted on: April 12, 2025

Job Description:

More about BrowserbaseBrowserbase powers web browsing capabilities for AI agents and applications. We manage headless browser infrastructure for automations that interact with websites, fill out forms, and replicate user actions.We reached $1M+ ARR in less than 10 months last year and are continuing to grow fast. Backed by Kleiner Perkins and CRV, our scrappy, fast-moving team is building on our CEO's to power the world's best AI tools and help everyone automate the web.About the RoleBrowserbase is seeking an experienced Demand Generation expert to lead our enterprise lead generation strategy. In this role, you'll develop and execute comprehensive demand generation campaigns that drive high-quality enterprise leads and sign-ups. You'll own the full marketing lifecycle from initial awareness through sales handoff, collaborating across teams to create a seamless prospect journey that delivers measurable business results.This is our first Demand Gen hire and second marketer! Bonus points if you can also tackle other Marketing responsibilities and have done zero to one work before.Key Responsibilities

• Design, implement, and optimize end-to-end demand generation campaigns targeting enterprise prospects.
• Own the marketing lifecycle strategy, including email nurture programs, webinars, and targeted content campaigns.
• Partner closely with sales to develop lead qualification criteria and seamless handoff processes.
• Collaborate with digital marketing and growth teams to create integrated, multi-channel campaigns.
• Develop and manage the demand generation budget to maximize ROI.
• Build and maintain comprehensive reporting dashboards to track campaign performance.
• Analyze campaign metrics to continuously optimize lead generation efforts.
• Implement lead scoring and nurturing strategies to improve conversion rates.
• Stay current with B2B marketing trends and best practices to evolve our approach.Qualifications
  • 5+ years of B2B demand generation experience.
  • Proven track record of designing successful enterprise lead generation campaigns.
  • Experience managing email marketing programs and marketing automation platforms with new ways to use AI and automation.
  • Strong understanding of the B2B sales cycle and enterprise buying processes.
  • Data-driven mindset with experience in campaign measurement and optimization.
  • Excellent project management skills with ability to manage multiple campaigns simultaneously.
  • Experience with CRM systems and sales enablement.
  • Outstanding written and verbal communication skills.Why you should join usWe'll make sure you're fully covered with health insurance, tech setup, flexible time off, and office snacks. We offer competitive salary and equity packages, and take careful consideration of each hire on our small team.We are fully in office 5 days a week in San Francisco near Union Square. We have a hard working, collaborative culture, and we're energized by the prospect of Browserbase powering the largest AI applications.Working here means having flexibility and ownership over every piece of the product. This is a place to learn a ton, build your brand, and make an impact.
    #J-18808-Ljbffr

Keywords: Browserbase, Inc., Tracy , Demand Generation Lead, Other , San Francisco, California